Field observations from Copenhagen.
Essays on consumer behaviour, trend forecasting, retail and circular fashion.
What will we be wearing for Halloween 2026?
My latest trend analysis explores the topic through the lenses of fashion, culture, and emerging aesthetics from “WhimsyMaxxing” and maximalist embellishments to secondhand styling, DIY details, and unexpected references. This guide is designed to serve as both inspiration and a creative starting point: use pieces you already own, explore second-hand finds, and reinterpret current aesthetics…
Web Series in Copenhagen: Researching the Male Characters
The costume design process for Copenhagen Expats is moving forward, and I am now reaching the final stages of my research and visual development for the male characters.At this point, my work is not about defining one fixed look and presenting it as the answer. It is about researching, interpreting and developing visual possibilities that can be presented to…
SecondHand Accessory Trend Radar: Inside My Trend-Led SecondHand Curation
My last curation for the Red Cross shop was in July, now, here is a new update to my field notes regarding the curation process and the signals I’m observing to re-evaluate the existing inventory. I track what customers are looking for, what sells quickly, what goes unnoticed, and how presentation, styling, and cultural context…