Fashion Trends

Emerging aesthetics, colours, materials, styling behaviours and cultural shifts.

Consumer Behaviour

How people buy, use and relate to fashion in everyday life.

Circular Fashion

Secondhand retail, resale culture, vintage consumption and new shopping habits.

Copenhagen

One of the world’s most influential fashion ecosystems for sustainability, design and lifestyle innovation.

Why Copenhagen?

Copenhagen has become one of the world’s most influential laboratories for fashion innovation. Living here allows me to observe trends before they spread internationally from consumer behaviour and retail concepts to sustainability practices and emerging designers.This daily proximity transforms the city into both my workplace and my research field.

How I research:

My practice relies on identifying early-stage signals before they reach the mainstream, connecting micro-shifts in daily life to broader macro transformations in fashion, retail, and society.