Frequently Asked Questions
For brands and companies
What is the Trend-Led SecondHand Curation?
It is the methodology I use to combine trend analysis with circular fashion curation.
How do custom trend research projects work?
Each project is tailored to the client brand or company. The schedule for new research projects opens twice a year; the next opening is on December 17, 2026.
How does fashion connect with Copenhagen Fashion Week?
I use CPHFW as a setting for trend research, publicly sharing some of my exclusive insights on brands that are on my trend radar each season.
How can I commission a custom trend research project?
Every research project begins with a conversation. Complete the Custom Research Request Form, and I’ll review your requirements before getting in touch to discuss the scope, timeline and next steps.
What is “Second Hand Therapy: Copenhagen Method”?
Created from my personal experience in Copenhagen and my professional perspective as a trend analyst, the concept of Second-Hand Therapy: Copenhagen Method between circular fashion, urban observation, personal style, and contemporary culture through a refined and practical lens.
Inspired by Copenhagen’s uncomplicated aesthetic bicycles crisscrossing the city, refined simplicity, repeated clothing, vintage textures, functionality and individuality, and the absorption of circular fashion into the lives of Danes the Copenhagen Method was developed as a new way to approach fashion consumption with more awareness and intention.
Who researches fashion trends in Copenhagen?
Andréia Oliveira combine trend forecasting, consumer behavior research, and field observation to understand how fashion evolves in everyday life. Professional Background and Development
My work is grounded in interdisciplinary studies spanning fashion, consumer behavior, digital experience, and retail. This academic foundation supports my field research methodology and my practical work in trend forecasting, circular fashion, and costume design.
Academic Background
Postgraduate Certificate in Fashion, Behavior, Culture, and Trends
MBA in UX (User Experience)
MBA in Fashion E-commerce
Bachelor’s Degree in Aesthetics and Cosmetology
Continuous Professional Development
Independent research on consumer behavior, retail observation, and circular fashion.
Ongoing field research in Copenhagen.
What is Copenhagen Expats?
Copenhagen Expats is a vertical web series designed for social media, currently in development; created by director Skylar Kim, it is set in Copenhagen, Denmark.
What is your role in the production?
I serve as the costume designer, developing the costumes based on cultural and behavioral research.
How does trend forecasting connect to costume design?
The same field research methodology I use to track fashion and consumer behavior in Copenhagen also guides the creation of each character’s costumes, translating cultural insights into visual storytelling.
Does the costume design incorporate secondhand clothing?
Yes. Whenever appropriate, I prioritise sourcing and curating secondhand pieces, extending the lifespan of existing garments and ensuring the costumes are production-ready.
Where can I follow the production?
Updates are posted on the official Copenhagen Expats Instagram account, and this page will also be updated with field notes and key milestones throughout the production process.
What is the CPH Insider Maps / Second Hand Tour?
CPH Insider Maps is a guide developed through years of field research in Copenhagen. It showcases the city’s second-hand fashion ecosystem from a local perspective, helping visitors, fashion professionals, and researchers experience Copenhagen’s circular fashion culture beyond the traditional tourist routes.
Are your trend forecasts free?
Partially. I regularly publish curated trend signals and consumer insights, aiming to make independent fashion research more accessible. In-depth analyses, bespoke research, and commissioned reports remain exclusive to clients. Free content is made possible by sponsors and the community via Patreon.
How I Work
TrendWatch Studio is an independent research initiative led entirely by me. Whenever the project allows, I handle every stage of the process from field research and analysis to writing, visual documentation, educational activities, and collaborations with brands and creative teams.
My work bridges research and practice through trend intelligence, consumer behavior analysis, circular fashion, retail observation, and research-based costume design. Across all projects, the goal remains the same: to transform cultural observation into actionable insights while helping to expand the conversation around secondhand fashion and more circular forms of consumption.