Fashion Researcher & Trend Analyst
About
Hello! I’m Andréia Oliveira, a Copenhagen-based fashion researcher, trend analyst, and cultural broker. With a postgraduate specialisation in Fashion, Behaviour, Culture and Trends, I combine qualitative research with hands-on market observation to help brands understand how people consume, dress, and assign meaning to culture today.
With experience across fashion retail, customer experience, and consumer relations, I translate behavioural patterns and cultural signals into actionable insights for brands and organisations.
Cross-cultural angle
Living and researching in Copenhagen gives me access to one of the world’s most progressive fashion ecosystems, while my Brazilian background adds a distinct cross-cultural lens. Positioned between these two consumer cultures, I decode emerging behaviours, regional contexts, and shifting market signals for global audiences. A cultural broker who translates local consumer signals into global insights.
Services
Fashion Research & Trend Intelligence
Research that identifies emerging aesthetics, behaviours and cultural shifts shaping the future of fashion.
My work goes beyond visual trends. I examine how changes in lifestyle, culture and consumer behaviour influence what people wear, buy and value.
Services include:
- Trend research
- Fashion trend forecasting
- Consumer behaviour insights
- Cultural and social trend analysis
- Custom trend reports
Research bookings are currently full.
Next availability: December 17, 2026.
Join the waiting list to be notified when new research projects open.
Circular Fashion & Cultural Research
Research focused on secondhand culture, circular consumption and the changing relationship between people and clothing.
I investigate how garments circulate, how secondhand spaces are evolving and how consumers interact with resale, reuse, personalisation and alternative forms of ownership.
Services include:
- Circular fashion research
- Secondhand market analysis
- Consumer behaviour insights
- Cultural research
- Circularity-focused trend reports
Strategy & Creative Collaboration
Research translated into ideas, conversations and practical direction.
I collaborate with brands, creative teams, educational institutions and cultural projects to turn observations and insights into relevant strategies, presentations and creative concepts.
Services include:
- Brand strategy
- Workshops
- Creative collaboration
- Cultural and consumer insight sessions
Currently Available
- Creative Collaborations
- Emerging Trend Reports
- Editorial Writing
- Interviews & Media Contributions
Let’s work together
Looking for something specific
Tell me what you are looking for, and I will explore how my research, market observation and cultural perspective can support your project.
Sponsor a research project
Support an independent research project on fashion, consumer behaviour or circularity. Sponsors help fund fieldwork while contributing to freely accessible knowledge for the fashion community.
Sponsorship opportunities are available for brands, institutions and individuals who value independent research.
Additional services
Understanding circular fashion
Learn about circular fashion and discover how to apply its principles in your fashion choices.
