Circular Fashion Education

I develop educational content that makes circular fashion more accessible to both everyday consumers and industry professionals. Through an educational series on a Brazilian platform, I have built an engaged community of over 30,500 followers and 2 million cumulative views, helping audiences better understand secondhand fashion, consumer behaviour and more conscious ways of engaging with clothing.

Second Hand Therapy: The Copenhagen Method is available in both English and Portuguese.

Available in Portuguese for readers in Brazil.
Purchase your copy here

The English edition is now available. Shop now

Making the framework accessible to international and Brazilian audiences alike.

Based on this methodology, I have also developed a series of educational programmes, talks and workshops, including  Garimpo Fashionista. Together, these initiatives translate consumer behaviour research, trend forecasting and circular fashion principles into practical tools for individuals and professionals.

Screenshot of Andréia Oliveira’s Pinterest analytics showing more than 320,000 monthly global views. The account publishes visual research about fashion trends, circular fashion, consumer behaviour, Copenhagen lifestyle, urban cycling, Scandinavian fashion and Copenhagen Field Notes.
Screenshot

Pinterest Research & Visual Trend Library

Pinterest plays an important role in how I share independent fashion research with a global audience. Through curated trend reports, visual references and circular fashion content, I currently reach more than 320,000 monthly viewers, helping connect readers with my research, educational projects and long-form publications.

Rather than using Pinterest as a traditional social media platform, I see it as a visual research archive where trends, consumer behaviour and circular fashion insights remain discoverable over time.

You can follow the journey across my digital platforms, where I share research in progress, publications, educational projects and behind-the-scenes insights from Copenhagen.