Copenhagen Fashion Week SS27 Begins Tomorrow

Copenhagen Fashion Week SS27 officially begins tomorrow, 3–7 August 2026, and I’ll be sharing field notes, backstage observations and trend insights throughout the week here on Trendwatch.studio.

Follow along for real-time updates on runway shows, consumer behaviour, circular fashion, Scandinavian design and the cultural signals shaping the future of fashion.

If you’re interested in trend forecasting, fashion research or Copenhagen Fashion Week, bookmark this page and check back during the week for new updates from the field.

Topics I’ll be covering:

  • Copenhagen Fashion Week SS27
  • Trend forecasting
  • Consumer behaviour
  • Circular fashion
  • Scandinavian fashion
  • Street style
  • Retail observations
  • Costume design inspiration
  • Fashion field research
Copenhagen Fashion Week 20th anniversary branded bus in central Copenhagen, marking the start of CPHFW SS27 field coverage

While we wait for this season to begin, explore my Trend Radar from the January edition of Copenhagen Fashion Week.

The new edition of Copenhagen Fashion Week reaffirms our trend radar, operating under a very clear lens: consumption, behaviour, and insights into the future.

Street view in central Copenhagen on the eve of Copenhagen Fashion Week, showing cycling infrastructure, historic architecture and the everyday urban environment where field research on fashion trends and consumer behaviour begins.

Before Copenhagen Fashion Week SS27 begins, explore how early trend signals can help us understand not only what’s next on the runway, but also the future of fashion, consumer behaviour and circular fashion.

Independent trend analyst conducting field research in Copenhagen before Copenhagen Fashion Week , observing Scandinavian fashion, public spaces and everyday consumer culture.

Related Methodologies:

→ The Copenhagen Method

Circular Fashion Education

Research-Led Costume Design

Consumer Behaviour Research

Also on:

Substack: What defines Scandinavian style in Copenhagen?

Linkedln

Follow my Instagram for behind-the-scenes coverage throughout Copenhagen Fashion Week SS27

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